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Dark Social refers to the sharing of content through private channels such as messaging apps, email, and direct messages, which are untrack able by traditional analytics tools. These private communications leave little to no digital footprint, making it difficult for marketers to attribute traffic and engagement from these sources accurately. Role of Dark Social in …

The Importance of Dark Social and Why It Matters for Lead Generation Read More »

Mobile marketing refers to the multi-channel digital marketing strategy designed to reach a target audience on their smartphones, tablets, and other mobile devices, through websites, email, social media, and apps. It’s a way for businesses to connect with customers in a personalized, time- and location-sensitive manner. Is your business struggling to connect with customers on …

Mobile Marketing Trends That Will Dominate 2024 Read More »

In the evolving landscape of digital marketing, brands face a crucial decision: Should they invest in micro-influencers or embrace the emerging trend of AI influencers? Both strategies offer unique advantages and challenges. Decoding Influencer Marketing: Micro vs. AI Influencers The influencer marketing industry is growing rapidly, with the global market projected to reach $21.1 billion …

Micro-Influencers vs. AI Influencers: Which Strategy Wins in 2024? Read More »

As we move further into 2024, the marketing world is buzzing with innovative trends and emerging technologies that are reshaping how brands connect with their audiences. The rapid pace of change means that staying ahead of the curve is not just beneficial—it’s essential. From the rise of generative AI to the increasing importance of sustainability, …

Essential 2024 Marketing Trends: Are You Up to Date? Read More »