Search Engine Optimization refers to using content optimization and keywords to rank your website on search engine results pages (SERPs). There are certain things you should keep in mind to make your website appearing on the first page of search engines, such as –
- User intent and audience base
- Latest update on Google SERP
- Google trends
- Organic Traffic
- Mobile Optimization
Whether you want to rank your website in-house or by outsourcing SEO services, the key here is to choose the right SEO strategy. Before we discuss some of the top SEO trends to look out for, let’s discuss some of the best practices to choose the right strategy –
- Take hold of your keyword optimization and site design to drive your sales conversions. IF you are looking for the best Digital Marketing In Sriganganagar, Please Check Provided Link.
- Keep track of your competitors with what they are doing and the keywords they are using to get ranked.
- Stay ahead with the latest SEO trends and industry changes to make the most of your SEO efforts.
Top SEO Trends 2021:
1. BERT Update as SEO trends:
This way, you can provide the answers to your target audience as per their search query. For example, you may post home remedies for cold to answer people who search with the same query. Keyword stuffing is no longer sufficient to attract traffic. Focus on relevant content for ranking. Looking For the best Social Media Marketing In Sriganganagar, Come Visit Provided Link.
2. Relevance:
Gone are the days when anyone could fool Google with keyword stuffing. Google simply wants to deliver the right solution to the right audience. To generate relevant keywords –
- Know your audience and create content accordingly. It is best to create ideal content for the visitors and keep it natural.
- Add keywords in Meta titles, Meta descriptions, alt tags, and other essential SEO spots.
- Add long-tail keywords to break the monotony. Use the right mix of long-tail and short-tail keywords to optimize content.
3. SEO-friendly UI/UX as SEO trends:
Many website owners often ignore technical aspects. Many people overlook small details that can affect the website’s performance. Use the best UI/UX design to make your website look fresh. Consider the site structure to design your website. Here’s what you need to do –
- Keep track of bounce rate and know the reasons behind. Low loading speed, irrelevant keywords, and errors might be the reasons. Keep the bounce rate from 26 to 40.
- Keep track of your session duration to know engagement. Start A/B testing and track your page elements.
- Avoid complicated menu items to make your site navigation easier. All pages should have a navigation menu, self-explanatory navigation bar, and search bar.
- Create catchy headings to drive curiosity and help visitors throughout the website.
4. Mobile-first Indexing as SEO trends:
- Design mobile-friendly pages for your website.
- Add special effects with HTML5 rather than using plugins that mobile browsers don’t support.
- Boost your mobile page speed by optimizing your website. You can implement minified codes, leverage browser caching, and reduce redirects.
5. Page Speed:
- Compress your HTML, JavaScript, and CSS files with size exceeding 150 bytes.
- Make the most of browser caching so the browser won’t reload your site completely when a visitor revisits your site.
- Cut down on redirects to avoid extra waiting time.
- Search for weak points like database queries and sluggish routing to improve your server response time.
- Distribute the content delivery load with a CDN.
- Load images in the right format and optimize them.
6. Engage the Audience with Videos:
7. Voice Search:
8. Optimize content for a snippet:
- Ensure the relevancy of heading matching your SEO title and content.
- Set the structure data with the right standard
- Know the latest Google updates
- Use keywords properly
- Stick to Search Engines guidelines
- Meta description
9. Link Building:
- To determine the performance of your website on search results pages
- To discover new pages.
It is link building that helps search crawlers to access other pages. Later on, they gather the details from such pages and add the same to indexes.
10. Be ready for growing SERPs:
The search engine result pages have evolved tremendously over the years and are still growing. You may have found some of the significant changes while browsing the web –
- Ad share has significantly increased.
- Google started preferring “FAQ” and “People Have Also Asked” sections.
- Featured snippets and answer boxes are also getting a considerable share in results pages
It’s time to focus on long-tail keywords to maintain traffic to your website. They also work for voice searches. For example, you may use “How to make creamy chicken pasta at home?” instead of using the “chicken pasta recipe” keyword. Keep your content flexible and ready for changes.